Júlio César stands on the ledge of a 20-story building poised to jump when he's suddenly joined by a mysterious, disheveled stranger, a "dreamseller, " whose mission is to convince people to love life. A philosophical dialogue follows as the stranger talks Julio down from the ledge and invites him to become a dreamseller. At first Júlio views the journey as a "sociological experiment , " but he soon begins to believe . Others join, and the "band of misfits" under the tutelage of the dreamseller visit sites as diverse as a retirement home and a funeral, delivering a lesson each place. The dreamseller points out the madness in modern society and invites others to embrace his ideals . As his influence grows, detractors emerge, but he has an answer for everyone, until Megasoft, the corporate monolith and a favorite target of the dreamseller, forces him into a corner.